"Shakira Mebarak, world-famous singer and songwriter, is a devoted advocate for children. The singer, known professionally as Shakira, was appointed a UNICEF Goodwill Ambassador on 24 October 2003."
Which is all very well and everything, but surely what we all really care about is exactly how valuable is she to the UNICEF marketing team? And what is it about her that makes her valuable? Are singers more or less valuable than actresses? Blondes or brunettes? Men or women? Does fundraising value depreciate over time with age? If you've always been fascinated by important research questions like these, well do UNICEF have the RFP for you (sadly I think the quantitative celebrity fundraising research and analytics team at my office is busy right now, so I'm generously passing this on. You're welcome). Thank god UNICEF is taking evidence-based decision-making seriously where it really matters.
"Quantitative Research: Identifying the Right Celebrities for UNICEF Partnerships & Public Attitudes towards Celebrity Partnerships
The purpose of this Request for Proposal (RFP) is to seek proposals from qualified agencies to provide quantitative research (using System 1 approach) for identifying the right celebrities for UNICEF partnerships & Public Attitudes towards Celebrity Partnerships."
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